Blog
OnTheMarket.com goes from strength to strength achieving 10 million visits in 3 months
Friday, May 8, 2015
In April alone, OnTheMarket.com received 3.5million visits with an average of 9.3 pages viewed and an average of 6.5 minutes spent on the site by each user. OnTheMarket.com has recruited more than 800 estate and letting agent offices this year alone and now has a membership of more than 5,000 which consists of more than 2,500 firms.
In the first hundred days since it launched, OnTheMarket.com's TV ad has been aired more than 5,000 times and watched by 44.8 million people. Across print media, more than 100 press adverts have run and our online adverts have generated around 155 million impressions, while our pay-per-click campaign has delivered some 55 million more. This powerful marketing campaign will continue unabated over the coming months.
John Frost, Managing Director of The Frost Partnership, said: “It is great news that OnTheMarket.com is growing at such an impressive rate and will continue to expand as the property-seeking public realises it is the first place to find some of the latest homes that come to market.”
Ian Springett, Chief Executive of OnTheMarket.com, said: “We are confident in becoming the number two property portal by the end of January 2016 on our way to achieving our medium term objective of becoming the market leader. We are experiencing impressive levels of returning visitors as well as a high percentage of new ones, while consumers and agents tell us the website is clean and fresh and they are impressed by its lightning speed and by its responsive design (unique among the major portals) which allows it to adapt to the screen size of whatever device is being used to view it. We have achieved a huge amount in a very short space of time.”
