Blog
Making your next move happen.
Monday, May 13, 2019
The property market is changing and on a weekly, even daily basis there are different media headlines, prices up, prices down, fewer transactions, a rush to sell. Seasonality has all but gone and the window of opportunity is not just confined to April or September. It is not as easy to sell a house as it was; in the past you could advertise the property as widely as possible and if it were marketed at the right price it would sell. That is no longer enough. The current property market is somewhat more demanding and requires an enhanced level of skill and local knowledge to achieve the best results.
A recent survey of 3,000 vendors suggests that 47% believe that the success of their sale was down to the ‘right’ estate agent and realistic pricing. Charlie Bryant, MD of Zoopla, said: “Nearly half of vendors believe selecting the correct estate agent and taking their advice on listing their home at the right price was the biggest factor in securing a sale on their home. Not only are these consumers acknowledging the insights agents have offered in these instances but also have an understanding that choosing the best estate agent and correct price at the start of their property selling process is crucial.”
Setting the right asking price for your home is a skilled balancing act and it is absolutely vital to get it right for you and for your needs. When you invite The Frost Partnership to value your property, we will discuss your reasons for selling, your time constraints and any specific financial requirements you have in mind, as this will impact upon the marketing strategy and help to determine the initial asking price for your property. If time is more important than money and you need a faster-than-average sale, you may consider setting a lower price to attract the greatest number of prospects. If you have a bit of time to “test” the market we would be happy to work with you and try a slightly higher price in order to see what response we can generate from prospective purchasers. An important part of setting your asking price is knowing what you need to achieve and what you would be prepared to accept. Our task is to get the best possible price for your property based on current demand and with our unrivalled knowledge of what is happening in the local property market today, we have the ability to achieve this.
As a high street agency network, our 15 offices report almost daily changes to levels of supply and demand across a wide range of price brackets, both locally and across our network area. The value of having a skilled, knowledgeable agent working on your behalf is more important than ever given the rapidly changing market conditions and by pricing your home correctly from the start you will almost certainly sell your home faster and for a higher price. But it’s not just about finding the right buyer; it’s about ensuring the move actually happens so that your dream home can become a reality.
Over and above the “No Sale, No Fee, No Risk” aspect, by choosing a local, high street agent like Frosts, you can trust them to provide a professional service that starts with instruction and is fully committed through to completion of the sale. In the first instance it’s about an agent who understands the local property market and provides you with an accurate appraisal of your property’s value in the current market, to ensure you achieve the best possible price for your home. It’s about having a local presence to conduct unlimited viewings at times convenient to you. It’s about selecting viable offers and ensure that they progress through to completion providing professional, expert guidance and maintaining communication with all parties along the way.
There is still limited public awareness of how vital sales progression support is and that, without it, transactions are more likely to fall through. At a national level, approximately 30% of UK house sales fall through prior to completion often incurring costs for both parties. Whilst the hitches may be unavoidable, a skilled negotiator can often find a solution, up and down the chain, working hard on your behalf to smooth the way to completion.
As part of our service we qualify the financial status and position of potential buyers before an offer is made ensuring that they are in a position to progress that offer once it is accepted. And from there on, we are in your corner every step of the way to completion from market appraisal to EPCs and the handover of keys, with all the information you need to make informed decisions about selling your home. Our experienced teams are on hand, accompanying viewings, answering queries and handling negotiations to make sure that you receive the maximum price for your property. We work with you and your chosen financial advisers and solicitors to keep everything on track, keeping you in the loop every step of the way with clear, honest communication that you can rely on. This is reflected in the number of positive testimonials we receive from happy clients, both buyers and sellers on completion.
Our network of 15 closely linked local offices across Middlesex, Berkshire and Buckinghamshire, not only has the expertise to get you moving this summer, but also the contacts; a pool of motivated buyers looking for a property just like yours. If you’re considering selling, weigh up the value of local knowledge, expertise and exceptional service. Look for that “extra-mile” attention to detail that can make all the difference. Ask for more; more expert advice, more pre-qualified potential buyers and therefore more chance of selling your property for the best possible price. For all this (and more!) contact your local Frost Partnership office.
